Privacy Policy

At Alison Fern Jewellery we take your privacy seriously.

This Privacy Policy describes our privacy practices and policy regarding the collection and use of information (including personally identifiable information) made available to us through contact with

The processing of information (your “personal data”), such as the name, e-mail address, postal address and/or credit card information relating to an identified or identifiable person (“data subject”) shall always be in line with the General Data Protection Regulation (GDPR).

By means of this data protection declaration, we would like to inform the general public of the nature, scope, and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed, by means of this data protection declaration, of the rights to which they are entitled.

Alison Fern Jewellery complies with its obligations under the GDPR by keeping personal data up to date; by storing and destroying it securely; by not collecting or retaining excessive amounts of data; by protecting personal data from loss, misuse, unauthorised access and disclosure and by ensuring that appropriate technical measures are in place to protect personal data.

Alison Fern Jewellery collects the details provided by you when you join the Alison Fern Jewellery Mailing list.

We may occasionally collect additional personally identifiable information through your participation in any promotions and competitions offered by us.

We use the personal information we collect to enable us to:

Promote and provide our Services
To maintain our own accounts and records
Verify your identity and the information you provide
Improve our Services and customer experience and inform you about our Services and updates
Provide you with information that may affect your use of our Services
Communicate marketing and promotional offers to you

We may also use your personal data to communicate with you in the event of a change in our business practices, or our Terms of Service or Privacy Policy.

Plus we may also use your personal data to send you information, special offers and promotions.

Whenever you use a website or other internet service, a series of general data and information gets created and logged automatically. The same is true when you use the Alison Fern Jewellery Site. This general data and information are stored in the server log files.

Some of the types of information we may collect are:

the browser types and versions used
the operating system used by the accessing system
the website from which an accessing system reaches our website (so-called referrers)
the date and time of access to the Internet site
an Internet protocol address (IP address)
the Internet service provider of the accessing system
any other similar data and information that may be used in the event of attacks on our information technology systems

When collecting this general data and information, the Alison Fern Jewellery Site does not draw any conclusions about the data subject. Alison Fern Jewellery analyses anonymously collected data and information statistically, with the aim of increasing the data protection and data security of the Alison Fern Jewellery site, and to ensure an optimal level of protection for the personal data we process.

We will never sell or rent your personal information to a natural or legal person, public authority, agency or body (“third party”).

If you wish to subscribe to our newsletter we will need to collect your email address in order to send our newsletters and/or email communications to you.

We will not use your email address for any purposes except: to send you the newsletters and/or emails you have requested; to maintain our subscription and un-subscription lists; to contact you if we need to obtain or provide additional information; to check our records are right and to check every now and then that you’re happy and satisfied; or, to notify you of changes to the site, business practices, Terms of Service or Privacy Policy.

We use a third-party provider, Mail Chimp to deliver our newsletter. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter.

For more information, please see Mailchimp’s Privacy Policy.

If you wish to unsubscribe from our newsletters or email communications services, please use the unsubscribe feature at the footer of our email communications or contact us at alisonfernjewellery

You may, if you wish, contact us in regards to our Services or any queries you may have via the contact forms on our site. These contact forms have been created to allow you quick and direct communication with us.  When contacting us via the contact forms on the Alison Fern Jewellery site, the personal data you transmit are automatically stored. Such personal data transmitted on a voluntary basis are stored for the purpose of processing or contacting you. This personal data will never be transferred to third parties.


Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser that enables the sites or service providers systems to recognise your browser and capture and remember certain information. We use cookies to help us understand and save your preferences for future visits and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.

You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However, in a few cases some of our website features may not function as a result. All of these cookies can be turned off or removed through your browser settings.

Where we provide links to third party web sites (whether or not they are affiliated with the Alison Fern Jewellery Site and even if Alison Fern Jewellery branding appears on these sites), such sites are not controlled by us and are not covered by this Privacy Policy. These links are provided for your convenience only. If you access these sites by using the links provided, the operators of these sites may collect information from you, which will be used by them in accordance with their privacy policy. Although where possible we endeavour to ensure that the site operators abide by our Privacy Policy, we cannot guarantee that they will, and you are advised to check the privacy policy of such third parties before providing information to them.

The security of your personally identifiable information is a priority to us. Unfortunately, no security system, or system of transmitting data over the internet, can be guaranteed to be 100 per cent secure. As a result, while we strive to protect your personally identifiable information, we cannot guarantee the security of our servers, the means by which information is transmitted between your computer and our servers, or any information provided to us or to any third party through or in connection with You provide all such information at your own risk.

You have the right to access the personally identifiable information that is held about you. To obtain a copy of the personally identifiable information Alison Fern Jewellery holds about you please email your request to [email protected]. We’ll usually share this with you within 30 days of you asking us for it.

You are also entitled to object to us processing your information and ask us to stop using your information, including when we use your information to send you our newsletters or email communications services.

If you would like to have your personally identifiable information on our database amended or deleted, please contact us at [email protected] and we will use reasonable efforts to comply with your request in accordance with the provisions of this Privacy Policy. We may need to contact you or verify who you are in order to be sure that we are deleting or changing the appropriate information.

When requesting that personally identifiable information be amended or deleted, please keep in mind that there will be residual information that will remain within our databases, access logs and other records, which may or may not contain such personally identifiable information. This information will not be used for commercial purposes. You are also entitled to complain to a regulator. If you think that we have not complied with data protection laws, you have a right to lodge a complaint with your local supervisory authority.

We will not keep personal data longer than is necessary for the purpose or purposes for which they were collected. We will take all reasonable steps to destroy, or erase from our systems, all data which is no longer required. We will ensure that personal data we hold is accurate and kept up to date. We will check the accuracy of any personal data at the point of collection and at regular intervals afterwards. We will take all reasonable steps to destroy or amend inaccurate or out-of-date data.

By using the Site, joining our Alison Fern Jewellery mailing list or otherwise providing information to us, you confirm your agreement to the terms and conditions of this Privacy Policy and our Terms of Service. If you do not agree to this Privacy Policy, please do not use the Site and do not register for any of the Services. Your continued use of the Site will be deemed your acceptance of the terms laid out in this Privacy Policy.

As a newsletter subscriber, we will notify you when we make any changes to our Privacy Policy that affect the use of any personally identifiable information we collect. However, we may make changes this Privacy Policy from time to time without notice. Any such change will take effect once the revised privacy policy is available on Therefore, we ask that you bookmark and periodically review our Privacy Policy Notice page to ensure your continuing familiarity with the most current version of our Privacy Policy. Your continued use of following such changes to this Privacy Policy will be deemed your acceptance of those changes.

If you have any queries about this privacy policy, please email us at [email protected]